Boutiques Magnifiques: Shop Sign Designs of Belle Époque Paris

Stroll through the streets of 19th-century Paris with these decadent postcards featuring historical sign painters’ lettering

Near the turn of the 20th century, skilled artisans reimagined the streets of Paris with glamorous signage and storefront displays. With elaborate designs, soft colors and charming old-world lettering, they helped transform the city into a luminous metropolis of art and culture. This elegant postcard set revives original inspiration from three treasured portfolios featured in the book Lettres Décoratives: A Century of French Sign Painters’ Alphabets, whisking you away to the picturesque world of Belle Époque Paris. Each box of 40 postcards features 20 classic storefront designs plucked from the City of Light’s charming boulevards, rues and avenues.