98%
Every good description
Palace has ever done
In one rowdy hardback
2% some rubbish ones also
Phaidon presents Palace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line
Authored by Palace co-founder Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:
TRENDSETTER
DON'T THINK SO MATE
YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
WITH YOUR EYES CLOSED
COVERED IN GLUE
The more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel.
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